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隱私權政策

Blefy Company Limited (“BCL”, “we”, “our” or “us”) is committed to safeguarding the privacy of customers in accordance with the Hong Kong Personal Data (Privacy) Ordinance (Chapter 486) (the “Ordinance”) under the laws of Hong Kong. From time to time, it is necessary for you to supply BCL with personal information and particulars to enable us to carry out the activities described in Paragraph 3 below. We may be unable to carry out such activities if you do not provide us with your Personal Data. We may also generate and compile information about you. Personal information provided by you and all information generated and compiled by us from time to time is collectively referred to as “Personal Data”. 

By visiting any websites owned and operated by us or providing us with your personal data via other means, including via our physical stores or telephone enquiries number, or via your application for or use of our services, you agree that we will collect, use and store your Personal Data in accordance with this Privacy Policy Statement (“Statement”), amended from time to time.  You are advised to check it on a regular basis.

We endeavour to preserve, protect and keep confidential all Personal Data stored, and/or collected, and/or transferred from you. Please read the following the Statement to learn more about our Personal Data handling practices:

1. What this Statement Covers

1. This Statement covers the Personal Data that we collect and handle when you become our member, when you subscribe with us or when you request for our services, via online or/and in our physical stores or premises outside. This may occur on our website or via other means. It also covers Personal Data that we may generate and compile about you. Where our operations are subject to privacy legislation other than that of the Hong Kong Special Administrative Region (“Hong Kong”), then this Statement shall be applied so far as practicable and consistent with such local legislation.

2. Collection of Personal Data

1. You may be requested to provide your Personal Data when you use our products and services or when you visit our websites/social media or contact us by telephone/email/fax and at our physical stores, such as but not limited to:

  1. when you register an online account;
  2. when you download and use our mobile applications;
  3. when you do in-store or online shopping;
  4. when you conduct gift redemption or shopping voucher request;
  5. when you participate in our promotions and events;
  6. when you use social media to post information and sharing of activities;
  7. when you participate in our surveys or questionnaires;
  8. when you (un)subscribe to our marketing communications;
  9. when you submit any comments or feedback to us and/or
  10. when you are required to verify your identity with us.

2. The Personal Data that you may be requested to provide us includes, but are not limited to, your title, name, gender, phone number, email address, mailing address, birthday information, nationality, personal interests, favourite product categories and other personal data.

3. It is mandatory for you to provide certain categories of Personal Data (as specified at the time of collection). Refusal to provide any Personal Data marked as mandatory may render us unable to handle any membership application or request you are making, and we reserve the right not to provide our products or services, including refusing your membership application.

4. All Personal Data will be collected on a voluntary, open and fair basis.

5. Any information that we collect will be used for internal use only, and will not be disclosed to third parties.

6. If you use credit cards for payment, all requested data will be securely encrypted and transmitted directly to the credit-processing bank for payment authorization. We assure that we will not extract any significant credit card information.

3. Usage of Personal Data

1. BCL may use your Personal Data for the following purposes:

  1. for handling your membership application, maintaining and managing your membership account;
  2. for the provision of sales, or rewards, birthday promotion, reward eCoupon and services under any programs or events by BCL / its service providers (who are engaged by us to assist with providing you our services);
  3. or carrying out your instructions, responding to your enquiry or providing customer service to you;
  4. for performing investigation, research or statistical analysis in order to improve our products and services and for marketing purpose;
  5. with your consent, for direct marketing purposes, and for notifying you about new product, special offers and other special promotions;
  6. for forming part of a customer data base necessary for BCL to communicate with you by email, mail, fax, phone or other means, including contacting you regarding your enquiries;
  7. for use of the online services available on our website such as online shopping and participate in events and promotions;
  8. for matching your personal data with information you provided to us via other means; and/or
  9. for observing any legal, governmental or regulatory requirements of Hong Kong or other relevant jurisdiction including any disclosure or notification requirements to which BCL or other class of data recipient are subject.

4. Accuracy

1. BCL will take all practicable steps to ensure that the Personal Data so collected are accurate. However, your efforts to provide accurate Personal Data upon subscription of BCL services and thereafter to update BCL of any changes of your Personal Data are always welcome.

5. Personal Data Sharing and Disclosure

1. To facilitate the purposes set out in paragraph 3 above, we may disclose and transfer Personal Data with the following parties (whether within or outside Hong Kong):

  1. subsidiaries and affiliate companies of BCL (collectively the “Blefy”);
  2. third party services providers engaged by us to assist with providing you with our services, including data entry, customer database management, customer contact services regarding products and services (and services providers may contact you regarding promotions, events and activities, products rewards, shopping vouchers and reward redemption, sales, ordering, refund, replacement and/or delivery), and securely disposing of your Personal Data (“Third Party Service Providers”). These Third Party Service Providers are under a duty of confidentiality to us and are only permitted to use your Personal Data in connection with the purposes specified in Paragraph 3 above, and not for their own purposes (including direct marketing);
  3. other business partners such as website, mobile app and loyalty programme operators;
  4. credit reference agencies, credit, debit and/or charge card companies and/or banks;
  5. law enforcement agencies, government and regulatory and other organisations;
  6. insurers;
  7. any person under a duty of confidentiality to us (including our professional advisers);
  8. any actual or proposed assignee of all or any part of the business and/or asset of BCL.

2. We may also share aggregated data, provided your identity will not be disclosed by such sharing, with third parties for various purposes (including marketing and advertising), and may use this data in order to better understand your needs and to improve and adapt our products and services.

6. Access and Correction

1. You have the right to know:

  1. the Statement of BCL;
  2. whether BCL holds any of your Personal Data; and
  3. the kind of Personal Data being held by BCL.

2. You have full control and ability to correct or edit your Personal Data at any time, including whether you want us to contact you for direct marketing purpose, for updating you on new products and services or membership benefits, or for terminating your member’s online account. Once a membership account is terminated, it cannot be retrieved under any circumstances, including all membership and personal information.

3. If you have any questions regarding this Statement or if you wish to access or correct your Personal Data, you can email us via contact@blefystore.com, or call our customer service hotline at (852) 9183 0928 during office hours 9am–5pm Monday to Sunday. BCL will, upon satisfying itself of the authenticity and validity of the access or correction request, make every endeavour to comply with and respond to the request within the period set by the statutory requirement.

4. In accordance with the Ordinance, we reserve the right to charge you a reasonable fee for the processing of any data access or correction request.

7. Confidentiality & Security

1. When you provide your personal information to us, only authorized BCL staff and Third Party Service Providers appointed by BCL, have access right to retrieve these information for carrying out their job duties and they must comply with a set of strict guidelines on how to use these Personal Data.

2. We use Secure Socket Layer (SSL) to encrypt your personal information before it is transmitted to us. In a bid to protect customers’ data, all credit card authentication and payment authorization are handled directly by relevant banks. BCL will have no record of such data. Always remember to sign out of your account and close your browser window upon the end of each transaction. Our forced logout mechanism, where applicable, will ensure no one can access your personal information and correspondence. If you use credit cards, all requested data will be securely encrypted and transmitted directly to the credit-processing bank for payment authorization.

3. Since no system is impenetrable and no information provided over the Internet is completely secure, therefore we cannot guarantee the security of any information that you transmit to us or receive from us over the Internet.

8. Retention of Personal Data

1. Subject to, or where otherwise required by law or permitted by law to protect our interests, we will:

  1. only retain your Personal Data for as long as it is necessary to fulfil the original purpose for which it was collected;
  2. erase any of your Personal Data that we have stored as soon as reasonably practicable, if you choose to delete your account with us; and
  3. procure that data held by a third party if you chose to delete your account with us or terminate use of social media features.

9. Amendment to this Statement

1. We may amend this Statement from time to time. If we make any substantial amendments in the way we use your Personal Data, we will notify you by posting a prominent announcement on the website. You agree that such posting will constitute sufficient and adequate notice.

2. You agree that your continued use of our products or services after such amendment will constitute your acceptance of and agreement to be bound by the modified Statement.

10. Direct Marketing

1. BCL may use your name and contact information from time to time to provide you with the latest information on our products and services / membership program in the following categories: food & beverages, kitchenware & homeware, beauty & cosmetics, health & wellness, clothing & accessories, jewellery, luggage & bags, electronics & electrical appliances, gadgets, stationery, sports, music, film and other entertainment. We may also share your Personal Data with other companies within BCL, and/or business partners who provide the same products and services for their direct marketing purposes in various forms. Your consent is required before we do so.

2. You may partially or entirely opt-out of receiving such direct marketing communications from BCL by:

  1. logging into our website or mobile application;
  2. email us via contact@blefystore.com; 
  3. call our Customer Service Hotline at (852) 9183 0928 during office hours 9am–5pm Monday to Sunday;
  4. in the case of emails, by clicking the “unsubscribe” link at the bottom of such emails.

3. In accordance with the statutory requirements, BCL will honour your request not to use your Personal Data for the purposes of direct marketing.

11. Links

1. This site may contain links to other sites and pages which are operated by third parties. We have no control over the content of the linked websites or the way in which the operators of those websites deal with your Personal Data. You should review the privacy policy for those third party websites to understand the ways in which your Personal Data may be used by those third parties. We do not accept any responsibility or liability for any use or breach of your personal data by such third parties.

12. Cookies

1. If you visit our website, we may use cookie files to store and track information about you and your preferences. A cookie is a small text file that our website transfers to your computer. We use cookies for a variety of reasons, such as allowing us to maintain your information across multiple pages within or across web sessions. Most web browsers automatically accept cookies, but if you prefer, you can change your internet settings to block them in the future. However, blocking cookies may result in a loss of functionality on the website.

2. We protect the personal data that you provide to us by electronic and managerial measures. To protect your personal data while you are on our Site, we will encrypt any personal data you transmit to us via our Site using Secure Socket Layer (SSL) — an industry standard for encryption over the Internet. However, since no system is impenetrable and no information provided over the Internet is completely secure, we cannot guarantee the security of any information that you transmit to us. Also, this Site uses small files called cookies to help us customize your browsing experience (which will be handled in accordance with our privacy policy). If you do not wish for our Site to remember your personal settings or are using a shared or public computer, it is recommended to clear your cookies or amend the cookie settings of your browser.

13. Children

1. We do not use our website to knowingly solicit any personal data or other information from any person under the age of 18. If you are under 18, by visiting our website you agree that you have informed your parents and/or guardians about the Statement prior use and they have approved usage by you on the terms of the Statement.

14. Contact us

1. If you have any questions regarding this Statement, please contact us at:

contact@blefystore.com
Tel: (852) 9183 0928

Notes:

  1. By signing the membership form, you agree to comply with all terms and conditions set out in the above Statement.
  2. In case of discrepancies between the English and Chinese versions, the English version shall apply and prevail.

Blefy Company Limited（以下簡稱”BCL”、”我們”或”我們的”）致力於根據香港法律《個人資料（私隱）條例》（第486章）（以下簡稱”條例”）保護客戶的隱私。 有時，您需要向BCL提供個人資料和詳細資料，以使我們能夠執行下文第3段所述的活動。 如果您不提供個人資料，我們可能無法執行這些活動。 我們也可能收集和整理有關您的資訊。 您提供的個人資料以及我們不時從您那裡生成和整理的所有資訊統稱為”個人資料”。

通過瀏覽我們擁有和運營的任何網站，或通過其他方式向我們提供個人資料，包括通過我們的實體店鋪或電話查詢號碼，或通過您申請或使用我們的服務，您同意我們將根據本《隱私政策聲明》（以下簡稱”聲明”）收集、使用和存儲您的個人資料，並不時進行修改。 建議您定期查看。

我們致力於保留、保護和保密存儲、收集和/或從您那裡轉移的所有個人資料。 請閱讀以下聲明，以了解更多關於我們的個人資料處理做法：

1. 本聲明涵蓋的內容

1. 本聲明涵蓋我們在您成為我們的會員、訂閱我們或要求我們的服務時收集和處理的個人資料，無論是通過網上還是在我們的實體店鋪或場所之外。 這可能發生在我們的網站上或通過其他方式。 它還涵蓋我們可能生成和整理有關您的個人資料。 如果我們的業務受到除香港特別行政區（”香港”）之外的其他隱私立法的約束，則本聲明將在實際可行且與當地法律一致的情況下適用。

2. 收集個人資料

1. 當您使用我們的產品和服務，或訪問我們的網站/社交媒體，或通過電話/電子郵件/傳真與我們聯繫，在我們的實體店鋪時，可能會要求您提供個人資料，包括但不限於：

  1. 注冊網上帳戶時；
  2. 下載並使用我們的手機應用程式時；
  3. 在店內或網上購物時；
  4. 進行禮品兌換或購物券申請時；
  5. 參與我們的促銷活動和活動時；
  6. 使用社交媒體發布信息和分享活動時；
  7. 參與我們的調查或問卷調查時；
  8. (取消)訂閱我們的營銷通訊時；
  9. 向我們提交任何意見或反饋時； 和/或
  10. 需要向我們驗證您的身份時。

2. 您可能被要求提供給我們的個人資料包括但不限於您的稱謂、姓名、性別、電話號碼、電子郵件地址、通訊地址、生日信息、國籍、個人興趣、喜愛的產品類別和其他個人資料。

3. 您必須提供某些類別的個人資料（在收集時指定）。 拒絕提供任何標記為必填的個人資料可能導致我們無法處理您正在進行的任何會員申請或請求，我們保留不提供我們的產品或服務，包括拒絕您的會員申請的權利。

4. 所有個人資料將根據自願、公開和公平的原則進行收集。

5. 我們收集的所有信息僅供內部使用，不會向第三方披露。

6. 如果您使用信用卡付款，所有請求的數據將被安全加密並直接傳送給信用卡處理銀行進行付款授權。 我們保證不會提取任何重要的信用卡信息。

3. 使用個人資料

1. BCL 可能會使用您的個人資料進行以下用途：

  1. 處理您的會員申請，維護和管理您的會員帳戶；
  2. 提供由 BCL/其服務提供商（我們委託協助提供服務的人員）在任何計劃或活動下提供的銷售、獎勵、生日促銷、獎勵電子優惠券和服務；
  3. 執行您的指示，回應您的查詢或為您提供客戶服務；
  4. 進行調查、研究或統計分析，以改善我們的產品和服務，並用於營銷目的；
  5. 在獲得您的同意後，用於直接營銷目的，並通知您有關新產品、特別優惠和其他特別促銷活動；
  6. 構成 BCL 與您通過電子郵件、郵件、傳真、電話或其他方式溝通所必需的客戶數據庫的一部分，包括就您的查詢與您聯繫；
  7. 使用我們網站上提供的在線服務，如網上購物和參與活動和促銷活動；
  8. 將您的個人資料與您通過其他方式提供給我們的信息進行匹配； 和/或
  9. 遵守香港或其他相關司法管轄區的任何法律、政府或監管要求，包括 BCL 或其他數據接收方所受制約的任何披露或通知要求。

4. 準確性

1. BCL 將採取一切切實可行的措施確保所收集的個人資料準確無誤。 然而，我們歡迎您在訂閱 BCL 服務時努力提供準確的個人資料，並隨後更新任何個人資料變更給 BCL。

5. 個人資料分享和披露

1. 為了促進上文第3段所述的目的，我們可能與以下各方（無論在香港境內還是境外）披露和轉移個人資料：

  1. BCL 的子公司和聯屬公司（統稱為”Blefy”）；
  2. 我們委託的第三方服務提供商，以協助提供我們的服務，包括數據輸入、客戶數據庫管理、關於產品和服務的客戶聯繫服務（服務提供商可能就促銷、活動和活動、產品獎勵、購物券和獎勵兌換、銷售、訂購、退款、更換和/或交付與您聯繫），以及安全處置您的個人資料（”第三方服務提供商”）。 這些第三方服務提供商對我們負有保密義務，僅允許在與上文第3段所指定的目的相關聯的情況下使用您的個人資料，而不是為了他們自己的目的（包括直接營銷）；
  3. 其他業務合作夥伴，如網站、手機應用程式和忠誠計劃運營商；
  4. 信用參考機構、信用、借記和/或信用卡公司和/或銀行；
  5. 執法機構、政府和監管機構以及其他組織;
  6. 保險公司;
  7. 對我們負有保密義務的任何人（包括我們的專業顧問）;
  8. BCL 的全部或部分業務和/或資產的實際或擬議受讓人。

2. 我們還可能與第三方分享匯總數據，前提是這種分享不會透露您的身份，並且可能出於各種目的（包括營銷和廣告），並可能使用這些數據以更好地了解您的需求，並改進和調整我們的產品和服務。

6. 存取和更正

1. 您有權利知道：

  1. BCL 的聲明；
  2. BCL 是否持有您的任何個人資料； 以及
  3. BCL 持有的個人資料類型。

2. 您完全控制並有能力隨時更正或編輯您的個人資料，包括您是否希望我們聯繫您進行直接營銷，更新您有關新產品和服務或會員福利的信息，或終止您的網上會員帳戶。 一旦會員帳戶被終止，在任何情況下都無法恢復，包括所有會員和個人資訊。

3. 如果您對本聲明有任何疑問，或者希望存取或更正您的個人資料，您可以通過電子郵件聯繫我們，郵箱地址為contact@blefystore.com，或在辦公時間內（週一至週日上午9點至下午5點）致電我們的客戶服務熱線(852) 9183 0928。 BCL 將在確認存取或更正請求的真實性和有效性後，盡一切努力遵守並在法定要求設定的期限內回應和處理請求。

4. 根據《條例》，我們保留為處理任何數據存取或更正請求收取合理費用的權利。

7. 保密性和安全性

1. 當您向我們提供個人資訊時，只有經授權的 BCL 員工和由 BCL 委任的第三方服務提供商才有權訪問這些信息，以履行其工作職責，並且他們必須遵守一套嚴格的指南，關於如何使用這些個人資料。

2. 我們使用安全套接字層（SSL）將您的個人資訊加密後傳輸給我們。 為了保護客戶的數據，所有信用卡驗證和付款授權都直接由相關銀行處理。 BCL 不會記錄這些數據。 請記得在每次交易結束時登出您的帳戶並關閉瀏覽器窗口。 我們的強制登出機制，如適用，將確保沒有人可以訪問您的個人資訊和通訊。 如果您使用信用卡，所有請求的數據將被安全加密並直接傳送給信用卡處理銀行進行付款授權。

3. 由於沒有系統是堅不可摧的，並且在互聯網上提供的任何信息都不是完全安全的，因此我們無法保證您通過互聯網傳輸給我們或從我們收到的任何信息的安全性。

8. 保留個人資料

1. 除非根據法律要求或允許為了保護我們的利益，我們將：

  1. 只保留您的個人資料，直到完成收集時的原始目的為止；
  2. 如果您選擇刪除我們的帳戶，我們將盡快刪除我們存儲的任何您的個人資料； 以及
  3. 確保第三方持有的數據，如果您選擇刪除我們的帳戶或終止使用社交媒體功能。

9. 本聲明的修訂

1. 我們可能不時修改本聲明。 如果我們在使用您的個人資料方式上進行任何重大修改，我們將通過在網站上發布顯著公告來通知您。 您同意這樣的發布將構成充分和足夠的通知。

2. 您同意，在此類修改後繼續使用我們的產品或服務將構成您對修改後的聲明的接受和同意受其約束。

10. 直接營銷

1. BCL 可能不時使用您的姓名和聯絡資訊，向您提供有關我們產品和服務/會員計劃的最新信息，涵蓋以下類別：食品和飲料、廚房用品和家居用品、美容和化妝品、健康和健康、服裝和配飾、珠寶、行李和包、電子和電器產品、小工具、文具、運動、音樂、電影和其他娛樂。 我們也可能將您的個人資料與 BCL 內的其他公司以及/或提供相同產品和服務的業務合作夥伴分享，用於各種形式的直接營銷目的。 在這樣做之前，我們需要您的同意。

2. 您可以部分或完全選擇退出接收來自 BCL 的此類直接營銷通訊，方法包括：

  1. 登錄我們的網站或移動應用程式；
  2. 通過電子郵件聯繫我們，郵箱地址為contact@blefystore.com；
  3. 在辦公時間內（週一至週日上午9點至下午5點）致電我們的客戶服務熱線(852) 9183 0928；
  4. 在電子郵件中，點擊該郵件底部的“取消訂閱”鏈接。

3. 根據法定要求，BCL 將尊重您的要求，不將您的個人資料用於直接營銷目的。

11. 連結

1. 本網站可能包含指向由第三方運營的其他網站和頁面的連結。 我們無法控制這些連結網站的內容或這些網站的運營者處理您的個人數據的方式。 您應該查看這些第三方網站的隱私政策，以了解這些第三方可能如何使用您的個人數據。 我們不對這些第三方對您的個人數據的使用或違反承擔任何責任或責任。

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1. 如果您存取我們的網站，我們可能使用 cookie 檔來儲存和追蹤關於您和您的偏好的資訊。 Cookie 是我們的網站傳輸到您的電腦的小型文本檔。 我們使用 cookie 有多種原因，例如允許我們在網頁會話內或跨網頁會話中保持您的資訊。 大多數網路瀏覽器會自動接受 cookie，但如果您願意，您可以更改您的互聯網設置以阻止它們在將來。 但是，阻止 cookie 可能會導致網站功能的喪失。

2. 我們通過電子和管理措施保護您向我們提供的個人數據。 為了在您訪問我們的網站時保護您的個人數據，我們將使用安全套接字層（SSL）對您通過我們的網站傳輸給我們的任何個人數據進行加密——這是互聯網上的加密行業標準。 然而，由於沒有系統是不可滲透的，互聯網上提供的任何資訊都不是完全安全的，我們無法保證您傳輸給我們的任何資訊的安全性。 此外，本網站使用稱為 cookie 的小文件來幫助我們定製您的瀏覽體驗（將根據我們的隱私政策處理）。 如果您不希望我們的網站記住您的個人設置，或者正在使用共用或公共計算機，建議清除您的 cookie 或修改瀏覽器的 cookie 設置。

13. 兒童

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14. 聯繫我們

1. 如果您對本聲明有任何疑問，請通過以下方式與我們聯繫：

電子郵件：contact@blefystore.com

電話：(852) 9183 0928

備註：

  1. 通過簽署會員表格，您同意遵守上述聲明中規定的所有條款和條件。
  2. 如果英文版本和中文版本之間存在差異，應以英文版本為準。